In 1971 Psychologist Philip Zimbardo decided to run an experiment involving a group of students acting like guards and another like prisoners. Within 36 hours there was a riot and Zimbardo himself had lost sight of his goals.

We’ve all had shower thoughts, those moments where we’re doing something mundane and a random thought-provoking idea pops up in our heads. But what causes it and can you replicate it?

What if someone were to come to your home and offer you 25% more than what you paid for your IKEA furniture. You probably wouldn’t sell them for less than about 60% and that’s all because of the IKEA effect.

Have you ever walked into a room and immediately forgotten why you went in there? You experienced the Doorway effect, but what exactly is it and why does it happen?

You might have heard of the Monkey Ladder Experiment, also called The 5 Monkeys Experiment, that tells us a bit about human behavior but here’s the actual truth and what it really tells us.

In 1957 a man ran a 6-week long experiment to see if he could control us. The results caused outrage in congress and a little bit of mass hysteria. What was the experiment? Did it work? What happened next?