In 1971 Psychologist Philip Zimbardo decided to run an experiment involving a group of students acting like guards and another like prisoners. Within 36 hours there was a riot and Zimbardo himself had lost sight of his goals.

Turns out you can be so disappointed with a vacation that you start experiencing serious psychosomatic symptoms like anxiety, depression, derealization, and depersonalization. But why is this extremely rare condition called Paris Syndrome?

Have you ever learned something new, heard a new song, or been taught a new phrase, and then all of sudden it starts popping up everywhere all the time? Like a unnatural amount of times? What’s that about?

We’ve all had shower thoughts, those moments where we’re doing something mundane and a random thought-provoking idea pops up in our heads. But what causes it and can you replicate it?

Can something be so beautiful it makes you sick? Is it possible when people say “that’s so cute I could literally die”, they actually mean it? No, but let’s take a look at Stendhal Syndrome.

Horoscopes, psychics, and personality tests all have something in common; they rely on the Barnum effect to get people to keep coming back. But what is the Barnum effect and why do we fall for it?

What if someone were to come to your home and offer you 25% more than what you paid for your IKEA furniture. You probably wouldn’t sell them for less than about 60% and that’s all because of the IKEA effect.

Have you ever walked into a room and immediately forgotten why you went in there? You experienced the Doorway effect, but what exactly is it and why does it happen?

Todd Phillips’ 2019 The Joker took a grounded approach to the character including looking at a real-life condition to explain his iconic laugh. But what exactly is Pseudobulbar Affect?

No one likes hearing bad news… or do we? Getting sucked in by the whirlwind of terrifying news is called doomscrolling or doomsurfing and unsurprisingly it’s not good for you.